Did you know that digital marketing is the most chosen way to boost sales during Quarantine? With people locked down in their homes during lockdown, all that connects the world is the digital world. While everyone sits at home, scrolling through their phones, your company/brand can pop-up and catch their attention! Interesting, isn’t it? So what are you waiting for? Explore the expert advice on Digital Marketing Ideas to Boost Sales for your business:
1. DIGITAL ADVERSTISING
Google Ads, Facebook Ads, Instagram Ads
BEST SUITABLE FOR:
- Established Brands/Companies looking for generating leads/customers
- New Brands/Startups looking forward to reach their target audience
Digital Advertising is the must-do marketing activity to boost your sales. Even at the time of quarantine when customers might be hesitant to place orders, they would be interested in pre-booking or grabbing an early-bird offer when communicated in the right way. As for the ads are concerned, you can choose between Google and Social Media ads coming with their own set of perks. Who wouldn’t want to try identifying their next customer by taking up every page of the browser?
It’s high time you start on your ads!
WHY DURING QUARANTINE?
- Lockdown has brought the offline sales to a halt, making digital sales the only way.
- Ad rates have been reduced to a minimum at this time.
- Online activities are high during quarantine, making advertising more efficient.
2. BRAND BUILDING
Website creation & development
BEST SUITABLE FOR:
- New Brands/Startups trying to establish their name online
- Established Brands/Companies looking to revamp or renew their brand image
Brand building is essential at every phase of any brand’s growth, be it established or new. The essential for every brand in that matter, is a strategically structured, user-friendly website that voices the value and vision of the company. A website is the first thing any customer looks into before making a judgement, which is why they are quintessential. Websites usually take a long-time owing to the multiple edits and missed discussions due to the busy schedules of the clients. When could you get more than now, the quarantine time?
So why wait to get to the best web developers?
WHY DURING QUARANTINE?
- People are more active online with more time and willingness to know more about a brand.
- There is more time for the companies to review and work on website details.
3. GOOGLE RANKING
Search Engine Optimisation (SEO)
BEST SUITABLE FOR:
- Brands/Companies wanting to be on the top of Google search results
- Brands/Companies whose target audience are active search engine users
Google ranking is the one thing that makes your brand climb the ladder in customer reach, especially in case of brands whose target audience tend to search their NDPs in search engines before any other Eg. the curious millennial generation (18-34). Thereby, their chances of increased reach are extremely high. The right incorporation of SEO techniques will make your brand stay on the top of results and attract as many as possible.
We all know the answer to this, who scrolls beyond the first few page of Google? No one.
So get your brand all the attention necessary. Try the SEO experts who are not very “obvious” with the optimization – go for the content creators whose optimization is natural. (You don’t want your page to be filled with the cliche ‘The best company in India’ everywhere. It’s almost spamming!)
WHY DURING QUARANTINE?
- Lockdown has made more people search for solutions online – more room for SEO.
4. BRAND VALUE
Online Reputation Management, Custom Content/Blogs
BEST SUITABLE FOR:
- Established Brands/Companies looking to enhance the brand image
- Brands/Companies trying to build a good relationship with customers
Brand value is the hidden drive behind any Brand/Company’s performance. Although not directly measurable, a little attention to this will make your company stand with quality and admirable standards. While ORM can help you directly sow the seeds of trust in the customer, Custom content/Blogs achieve a connection with the audience and could organically convert potential customers into actual customers.
WHY DURING QUARANTINE?
- Customers have the time and patience for comparison and understanding of the brand.
- More time to work on the online reputation, page reviews etc.
- Blog readers have already increased by 30% in the last few months.
Have you taken a look at our blog section yet?
5. SOCIAL MEDIA ACTIVITIES
Creative campaigns, Customer engagement
BEST SUITABLE FOR:
- Established Brands/Companies looking to give new updates to potential customers
- New Brands/Companies trying to educate their audience about their products/services
Social Media is the most interactive platform for both B2B and B2C companies, depending upon the platform they choose. From educating the audience about the Brand/Company’s values to keeping them updated with “what’s new”, the digital marketing ideas brought by Social Media act as an instant messenger. It is one way that makes the Brand/Company realizses that success is not just a product of the customer count – it’s a count of the audience desirability too.
WHY DURING QUARANTINE?
- Active users on social media have increased to the maximum ever.
- Sharing of information & posts are more probable during these times.
- New Social Media features are effectively made use of and welcomed by the users.
Have you taken a look at our Social Media Pages yet?
6. BRAND COMMUNICATION
Email Marketing, SMS Marketing
BEST SUITABLE FOR:
- Established Brands/Companies looking to give updates on offers/marketing activities
- New Brands/Companies trying to boost business development
Brand communication is the customisation of the brand’s interaction with the customer. It values “how to tell” over “what to tell” and brings the smart incorporation of engagement with the customers. Although partly conventional, this technique proves workable for audience of all age groups and gets an instant direct connect, missed by many among the other digital marketing ideas. It is just the perfect pair to make any idea work!
WHY DURING QUARANTINE?
- Fluctuating customer sentiments during lockdown can be resolved by frequent communication.
- High chances to build a good rapport with the customers.
- The only direct way to keep your customers informed with offers or any other.
Go for the Digital Marketing experts who have a proven history of successful E-mail and SMS campaigns.
7. MARKETING CAMPAIGNS
All-in-one package with strategic plans
BEST SUITABLE FOR:
- All Brands/Companies looking to boost sales and bring high ROI (Return Of Investment)
Digital Marketing is no one man’s game. It involves numerous domain experts who come together to bring the most desirable solution for any Company/Brand. When chosen as a package, the combination of techniques results in a better profitable output brought by the interconnection of ideas. What could be more desirable than an evident promise of boost in sales and productivity?
WHY DURING QUARANTINE?
- Many companies have introduced lockdown-special offers on digital marketing packages.
- There’s more time for interaction and reviews on strategies.
Check out the numerous Brands/Companies who benefited from our Digital Marketing Packages.
Do you want to you company to grow with Digital Marketing too? Click here.
Do you have suggestions, comments or queries on the topic? Leave us a message in the comments section.
Keep visiting our blog section for more digital marketing ideas!
Akshaya Muralikumar
Akshaya Muralikumar, A graduate architect turned writer, specialises writing in Architecture, Construction, Digital Marketing and allied subjects, with an eye for essence in the words. Being "An Architect of Thoughts", she has had her vibrant thoughts transform into words, across multiple blog and magazine platforms.
